The plan behind the rebuild
Website & SEO blueprint
Every page, keyword, CTA, article, market and metric for the RCJ rebuild — in one navigable plan. Built to do three things the current site can't: reflect the real operation, convert the traffic you already get, and own the high-intent drayage searches before paying for a single click.
0Pages mapped & specified
0Local markets (city pages)
0Content pieces planned
0KPIs with phased targets
Grounded in live demand data
Live keyword data: core drayage head terms pulled from DataForSEO (Google Ads, Houston, Jun 2026): container drayage Houston ~10/mo @ $27.63; drayage Houston ~20/mo @ $16.75; exact port-terminal terms below the reporting threshold. The pattern — low volume, high CPC — is why this plan leads with owned organic + conversion, not paid volume.
Client snapshot
| Client | RCJ Transport Logistics Inc |
| Industry | Container drayage / intermodal trucking / 3PL freight brokerage |
| Headquarters | The Woodlands, TX (greater Houston) — serves TX, OK, AR, LA + contiguous US |
| Primary market | Port of Houston (Barbours Cut & Bayport) + BNSF/UP rail ramps |
| Ideal customer | High-volume BCOs / importers shipping through the Port of Houston (grocery & retail led) |
| Primary CTA | Request a Quote |
| Secondary CTA | Talk to Dispatch (24/7) · Drivers: Apply to Drive |
| Active channels | Local SEO · Google Ads · LinkedIn · Instagram · Community/sponsorship · Driver recruiting |
| Key differentiators | Private chassis fleet · PortPro live tracking portal · 24/7 dispatch + hourly port monitoring · veteran team |
Website objectives
- Reflect RCJ's true scale & broad reach — three divisions, full Texas + multi-state coverage
- Generate qualified quote requests from shippers (primary conversion)
- Rank locally for high-intent drayage terms — 'container drayage Houston' and metro variants
- Recruit drivers — a real Careers page + recruiting content to fill seats
- Build trust — publish reviews and the marquee grocery-chain case study
- Turn sponsorships into leads — event landing pages wired to capture, not just exposure
- Win larger contracts — proof + a risk-reversed, on-time-backed offer for corporate shippers
Who the site speaks to
High-Volume BCO / Importer
Logistics or supply-chain manager at a grocery/retail chain or large importer moving hundreds of containers/month
Pains
Demurrage & detention fees · containers stuck at the port · no visibility · carriers without enough chassis
Goal & trigger
On-time, predictable moves with live tracking. Trigger: current carrier drops the ball during peak season.
Spot / One-Off Shipper
Operations owner needing a container, transload, or truckload moved now — oilfield, construction, or seasonal
Pains
Hard to get a fast quote · unreliable availability · being treated like a small account
Goal & trigger
A carrier that answers and delivers on short notice. Trigger: a rush load no one else will take.
CDL Driver / Owner-Operator
Experienced port/drayage driver evaluating where to drive (recruiting audience)
Pains
Sitting unpaid at the yard · poor communication · no home time · old equipment
Goal & trigger
Steady miles, fair pay, respect, modern tools. Trigger: frustration with a big carrier that doesn't care.
Section 01 · Architecture
Site architecture
29 pages across eight functional groups — money pages, industries, conversion, proof, content, and local. Each carries a URL, an SEO priority, a word-count target, and a build note.
Core pages · 4
| Page | URL | Priority | Words | Status | Notes |
|---|---|---|---|---|---|
| Home | / | High | 1,200–1,800 | Build | Hero = drayage scale + private chassis; dual CTA; trust bar; service grid |
| Services Hub | /services | High | 1,000–1,500 | Build | Overview + links to all service pages |
| About RCJ | /about | Medium | 1,000–1,500 | Build | Story, team tenure, values, fleet & tech |
| Contact | /contact | Medium | 300–500 | Build | Phone, 24/7 dispatch, address (fix NAP), map |
Service / money pages · 7
| Page | URL | Priority | Words | Status | Notes |
|---|---|---|---|---|---|
| Container Drayage | /services/container-drayage | High | 1,500–2,500 | Build | Port of Houston (Barbours Cut/Bayport); flagship page |
| Intermodal & Rail Drayage | /services/intermodal-rail-drayage | High | 1,500–2,500 | Build | BNSF/UP ramps; Dallas rail division |
| Container Transload | /services/container-transload | High | 1,500–2,500 | Build | Port-to-DC transload; cross-dock |
| Truckload (Dry Van) | /services/truckload-dry-van | Medium | 1,500–2,500 | Build | Regional TX + multi-state truckload |
| Flatbed | /services/flatbed | Medium | 1,500–2,500 | Build | Oilfield/construction freight |
| Local Delivery & Hotshot | /services/local-delivery-hotshot | Medium | 1,500–2,500 | Build | Expedited/hotshot; airport pickups |
| Freight Brokerage & 3PL | /services/freight-brokerage-3pl | Medium | 1,500–2,500 | Build | Asset-based + brokerage capacity |
Industry / audience pages · 4
| Page | URL | Priority | Words | Status | Notes |
|---|---|---|---|---|---|
| Retail & Grocery | /industries/retail-grocery | Medium | 1,000–1,800 | Build | Lead vertical; marquee grocery client |
| Oil & Gas / Energy | /industries/oil-gas-energy | Medium | 1,000–1,800 | Build | Oilfield logistics, heavy freight |
| Construction & Industrial | /industries/construction-industrial | Medium | 1,000–1,800 | Build | Material hauling, jobsite delivery |
| Cold-Chain / Refrigerated | /industries/cold-chain-refrigerated | Medium | 1,000–1,800 | Build | Reefer drayage, compliance |
Conversion pages · 2
| Page | URL | Priority | Words | Status | Notes |
|---|---|---|---|---|---|
| Get a Quote | /quote | High | 400–700 | Build | Single focused CTA; lane + container fields; no nav distraction |
| Drivers / Careers | /drivers | Medium | 800–1,200 | Build | Pay, home time, equipment, Apply to Drive form |
Trust & proof · 3
| Page | URL | Priority | Words | Status | Notes |
|---|---|---|---|---|---|
| Case Studies | /case-studies | Medium | 800–1,200 | Build | Grocery-chain results; publish real PortPro on-time data |
| Reviews | /reviews | Medium | 500–800 | Build | Embed Google reviews; build review engine first |
| Blog | /blog | Low | 600–900 | Build | Index of articles (see Content Plan) |
Content · 1
| Page | URL | Priority | Words | Status | Notes |
|---|---|---|---|---|---|
| Blog Post (template) | /blog/{slug} | Low | 1,500–3,000 | Build | Reusable article template w/ CTA blocks |
Local SEO (city) pages · 5
| Page | URL | Priority | Words | Status | Notes |
|---|---|---|---|---|---|
| Drayage Houston | /drayage/houston-tx | High | 700–1,200 | Build | Tier-1 city page (see City Pages) |
| Drayage San Antonio | /drayage/san-antonio-tx | Medium | 700–1,200 | Build | Tier-1 city page |
| Drayage Dallas | /drayage/dallas-tx | Medium | 700–1,200 | Build | Tier-1 city page; rail ramps |
| Drayage Laredo | /drayage/laredo-tx | Medium | 700–1,200 | Build | Border/cross-trade lane |
| Drayage Corpus Christi | /drayage/corpus-christi-tx | Medium | 700–1,200 | Build | Port-adjacent market |
Legal · 3
| Page | URL | Priority | Words | Status | Notes |
|---|---|---|---|---|---|
| Privacy Policy | /privacy | Low | 500–800 | Build | Standard |
| Terms of Service | /terms | Low | 500–800 | Build | Standard |
| Accessibility | /accessibility | Low | 400–600 | Build | ADA statement |
Section 02 · SEO
SEO strategy
Per-page targeting: primary keyword, search volume, cost-per-click, intent, the title tag and meta (within Google's limits), and schema. Rows flagged LIVE use real DataForSEO numbers; the rest are estimates queued for validation.
Live keyword data: core drayage head terms pulled from DataForSEO (Google Ads, Houston, Jun 2026): container drayage Houston ~10/mo @ $27.63; drayage Houston ~20/mo @ $16.75; exact port-terminal terms below the reporting threshold. The pattern — low volume, high CPC — is why this plan leads with owned organic + conversion, not paid volume.
| Page | Primary keyword | Vol/mo | CPC | Intent | Title tag (≤60) | Meta description (≤155) | Schema |
|---|---|---|---|---|---|---|---|
| LIVE Home | container drayage Houston | 10 | $27.63 | C | Container Drayage Houston | RCJ Transport Logistics | Port of Houston container drayage with private chassis & live tracking. 24/7 dispatch. Request a quote from RCJ Transport. | Organization LocalBusiness Service BreadcrumbList |
| LIVE Container Drayage | Port of Houston drayage | 10 | $10 | C | Port of Houston Drayage Services | RCJ Transport | Reliable container drayage from Barbours Cut & Bayport. Private chassis fleet means fewer delays. Get a Houston drayage quote. | Service FAQPage BreadcrumbList |
| Intermodal & Rail | intermodal drayage Dallas | 90 | $8 | C | Intermodal & Rail Drayage Texas | RCJ Transport | Container moves to and from BNSF and UP rail ramps across Texas. Seamless port-to-rail drayage. Request a quote. | Service FAQPage |
| LIVE Container Transload | container transload Houston | 10 | $7.5 | C | Container Transload in Houston | RCJ Transport | Transload ocean containers to trailers fast and cut demurrage. Cross-dock near the Port of Houston. Get a transload quote. | Service FAQPage |
| Truckload | truckload carrier Houston | 170 | $8.5 | C | Truckload & Dry Van Carrier Houston | RCJ Transport | Dry van truckload across Texas and the South. Asset-based capacity plus brokerage when you need it. Request a quote. | Service |
| Flatbed | flatbed trucking Houston | 210 | $9 | C | Flatbed Trucking in Houston | RCJ Transport | Flatbed hauling for oilfield, construction and industrial freight across Texas. Secure, on-time loads. Get a quote. | Service |
| Local & Hotshot | hotshot trucking Houston | 320 | $7 | C | Hotshot & Local Delivery Houston | RCJ Transport | Same-day hotshot and local delivery across greater Houston. Expedited freight and airport pickups. Request a quote. | Service |
| Brokerage & 3PL | freight broker Houston | 290 | $11 | C | Freight Brokerage & 3PL Houston | RCJ Transport | Asset-based carrier and freight broker in one. Scalable capacity for any Houston lane. Get a 3PL quote from RCJ. | Service FAQPage |
| Retail & Grocery | grocery distribution trucking Texas | 70 | $6.5 | C | Grocery & Retail Freight Logistics | RCJ Transport | Drayage and distribution for grocery and retail chains across Texas. Proven with high-volume shippers. Request a quote. | Service FAQPage |
| Oil & Gas | oilfield trucking Texas | 260 | $10.5 | C | Oilfield & Energy Logistics Texas | RCJ Transport | Heavy and time-critical freight for oilfield and energy operations across Texas. Flatbed and drayage. Get a quote. | Service |
| Construction | construction material hauling Houston | 140 | $8 | C | Construction & Industrial Hauling Houston | RCJ | Jobsite and industrial freight delivered on schedule across Houston and Texas. Flatbed and truckload. Request a quote. | Service |
| Cold-Chain | refrigerated trucking Houston | 190 | $9.5 | C | Reefer & Cold-Chain Drayage Houston | RCJ | Temperature-controlled drayage and transport that keeps cold-chain freight compliant from port to DC. Get a quote. | Service FAQPage |
| Get a Quote | freight quote Houston | 90 | $6 | T | Get a Freight Quote | RCJ Transport Logistics | Request a fast quote for container drayage, transload, truckload or flatbed in Houston. 24/7 dispatch. Reply same day. | BreadcrumbList |
| About | RCJ Transport Logistics | 40 | — | N | About RCJ Transport Logistics | Houston Drayage | Veteran Houston drayage team with a private chassis fleet and live tracking. Faith-driven, service-first. Meet RCJ. | Organization AboutPage |
| Case Studies | drayage case study | 30 | $3 | C | Drayage Case Studies & Results | RCJ Transport | See how RCJ moves hundreds of loads a month for high-volume shippers with private chassis and live tracking. | Article Review |
| Blog | Houston logistics blog | 40 | $2.5 | I | Houston Logistics & Drayage Blog | RCJ Transport | Guides on Port of Houston drayage, demurrage, transload and carrier selection from the RCJ Transport team. | Blog BreadcrumbList |
| LIVE Drayage Houston | container drayage Houston | 10 | $27.63 | C | Houston Container Drayage Company | RCJ Transport | Local Houston drayage from Barbours Cut & Bayport with private chassis and live tracking. Get a Houston quote today. | LocalBusiness Service FAQPage |
| Drayage San Antonio | container drayage San Antonio | 70 | $6 | C | San Antonio Container Drayage | RCJ Transport | Container drayage and truckload to and from San Antonio, connected to the Port of Houston. Request a quote. | LocalBusiness Service |
| Drayage Dallas | container drayage Dallas | 110 | $7 | C | Dallas Container & Rail Drayage | RCJ Transport | Dallas–Fort Worth drayage with direct BNSF and UP rail ramp access. Reliable intermodal moves. Get a quote. | LocalBusiness Service |
Section 03 · Conversion
Conversion & CTAs
One primary action site-wide — Request a Quote — with a 24/7 dispatch call as the always-present secondary. Per page: funnel stage, the value hook, the urgency cue, and the exact form fields.
| Page | Funnel | CTAs (primary / secondary) | Value hook | Urgency | Form fields |
|---|---|---|---|---|---|
| Home | BOFU | Request a Quote Talk to Dispatch (24/7) | Private chassis = delivered when others can't; live container tracking | Same-day quote response | — |
| Container Drayage | BOFU | Request a Quote Talk to Dispatch (24/7) | Barbours Cut & Bayport coverage with our own chassis | Capacity reserved for peak season | Lane, container count, port, date |
| Intermodal & Rail | BOFU | Request a Quote Talk to Dispatch (24/7) | Direct BNSF/UP ramp access — seamless port-to-rail | — | Origin/dest ramp, volume |
| Container Transload | BOFU | Get a Transload Quote Talk to Dispatch (24/7) | Beat demurrage — transload fast, cross-dock near port | Cut demurrage starting this week | Containers/wk, commodity |
| Truckload | BOFU | Request a Quote Talk to Dispatch (24/7) | Asset-based capacity + brokerage backup | — | Lane, weight, date |
| Flatbed | BOFU | Request a Quote Talk to Dispatch (24/7) | Secure oilfield/construction loads, on time | Rush loads accepted | Load type, dims, date |
| Local & Hotshot | BOFU | Request a Quote Talk to Dispatch (24/7) | Same-day hotshot across greater Houston | Same-day dispatch available now | Pickup, dropoff, time |
| Brokerage & 3PL | BOFU | Request a Quote Talk to Dispatch (24/7) | One partner: asset fleet + brokerage scale | — | Lanes, volume, services |
| Industry pages | MOFU | Request a Quote See Case Studies | We already move freight in your vertical | — | Vertical, volume |
| Get a Quote | BOFU | Submit Quote Request Call 24/7 Dispatch | Reply same day · no obligation | Same-day response | Name, company, email, phone, lane, port, container count, date, notes |
| Drivers / Careers | BOFU | Apply to Drive Text a Recruiter | Steady miles, fair pay, modern equipment, respect | Now hiring — limited slots | Name, phone, CDL class, experience, endorsements |
| Case Studies | MOFU | Request a Quote Talk to Dispatch (24/7) | Proven results with high-volume shippers | — | Lane, volume |
| Blog posts | TOFU | Get a Quote Download the Guide | Helpful now; capacity when you need it | — | Email (lead magnet) |
| City pages | BOFU | Get a [City] Drayage Quote Talk to Dispatch (24/7) | Local coverage + Port of Houston connection | — | City, lane, container count |
Section 04 · Content
Content plan
16 articles across four quarters, leading with the highest-pain, highest-intent topics (demurrage, rates, terminal guides) and pairing each with a lead magnet to convert readers into quote requests.
Q1 · 5 pieces
| Article | Primary keyword | Vol/mo | Format | Funnel | Priority | Lead magnet |
|---|---|---|---|---|---|---|
| How to Avoid Demurrage & Detention at the Port of Houston | avoid demurrage Houston | 110 | Guide | MOFU | High | Demurrage Cost Calculator |
| Container Drayage Rates in Houston: What to Expect in 2026 | Houston drayage rates | 170 | Guide | MOFU | High | Drayage Rate Guide |
| Barbours Cut vs Bayport: A Shipper's Guide to Port Terminals | Barbours Cut Bayport | 90 | Guide | TOFU | High | Port of Houston Checklist |
| Why a Private Chassis Fleet Means Fewer Delays & Lower Costs | private chassis drayage | 60 | How-To | MOFU | High | Get a Quote |
| Drayage vs Intermodal: Which Is Right for Your Houston Freight? | drayage vs intermodal | 140 | Comparison | TOFU | High | Get a Quote |
Q2 · 5 pieces
| Article | Primary keyword | Vol/mo | Format | Funnel | Priority | Lead magnet |
|---|---|---|---|---|---|---|
| What Is Container Transload and When Do You Need It? | what is transload | 210 | Guide | TOFU | Medium | Get a Quote |
| How to Choose a Drayage Carrier in Houston: 7-Point Checklist | choose drayage carrier | 90 | Checklist | MOFU | Medium | Carrier Checklist PDF |
| Reefer Drayage: Keeping Cold-Chain Freight Compliant | reefer drayage Houston | 70 | Guide | MOFU | Medium | Get a Quote |
| Peak Season at the Port of Houston: How to Secure Capacity | peak season port Houston | 50 | Guide | MOFU | Medium | Get a Quote |
| Per Diem, Chassis Splits & Drayage Surcharges Explained | drayage surcharges | 40 | Guide | TOFU | Medium | Drayage Rate Guide |
Q3 · 4 pieces
| Article | Primary keyword | Vol/mo | Format | Funnel | Priority | Lead magnet |
|---|---|---|---|---|---|---|
| A Day in the Life of a Port of Houston Drayage Driver | drayage driver Houston | 90 | List Post | TOFU | Low | Driver Pay Guide |
| CDL Drayage Jobs in Houston: Pay, Home Time & What to Expect | drayage jobs Houston | 170 | Guide | MOFU | Low | Apply to Drive |
| How Real-Time Container Tracking Changes the Shipper Experience | container tracking shippers | 60 | How-To | TOFU | Low | Get a Quote |
| Oilfield Logistics in Texas: Moving Heavy Freight on Tight Timelines | oilfield logistics Texas | 110 | Guide | TOFU | Low | Get a Quote |
Q4 · 2 pieces
| Article | Primary keyword | Vol/mo | Format | Funnel | Priority | Lead magnet |
|---|---|---|---|---|---|---|
| The True Cost of a Missed Container Appointment | missed container appointment | 30 | How-To | TOFU | Low | Demurrage Cost Calculator |
| Local Spotlight: How RCJ Supports The Woodlands Community | RCJ The Woodlands | 20 | Local Post | TOFU | Low | — |
Section 05 · Local SEO
Local SEO — city pages
24 markets across TX, OK, AR and LA, each tied to its port, rail ramp, or trade lane and a real local differentiator. Tier 1 ships first; lower tiers follow the content cadence.
Tier 1 · 7 markets
| Market | Local keyword | Vol/mo | Port / rail / trade context | Differentiator | Competition |
|---|---|---|---|---|---|
| Houston, TX | container drayage Houston | 480 | Barbours Cut & Bayport terminals; home port | Local fleet + own chassis; same-day from port | High |
| The Woodlands, TX | trucking The Woodlands | 40 | HQ market; corporate shipper base | Hometown carrier; community presence | Low |
| San Antonio, TX | container drayage San Antonio | 70 | I-10 lane from Port of Houston | Dedicated SA lane capacity | Medium |
| Dallas, TX | container drayage Dallas | 110 | BNSF & UP rail ramps; rail division | Direct ramp access, port-to-rail | Medium |
| Fort Worth, TX | drayage Fort Worth | 60 | Alliance intermodal hub | Rail + truckload combo | Medium |
| Laredo, TX | drayage Laredo | 90 | Largest US-Mexico land port; cross-trade | Border-to-port cross-trade lanes | Medium |
| Corpus Christi, TX | drayage Corpus Christi | 50 | Port of Corpus Christi; energy freight | Port-adjacent + oilfield freight | Low |
Tier 2 · 8 markets
| Market | Local keyword | Vol/mo | Port / rail / trade context | Differentiator | Competition |
|---|---|---|---|---|---|
| Austin, TX | trucking Austin freight | 70 | Central TX distribution; I-35 lane | Reliable Austin lane | Medium |
| Waco, TX | trucking Waco | 30 | Midpoint Dallas–Austin lane | Lane coverage + transload | Low |
| Arlington, TX | drayage Arlington | 30 | DFW metro; near Alliance | Metroplex coverage | Medium |
| Plano, TX | trucking Plano | 20 | North DFW corporate shippers | DFW + rail access | Low |
| Galveston, TX | drayage Galveston | 30 | Port of Galveston; ro-ro & breakbulk | Multi-port coverage | Low |
| Beaumont, TX | trucking Beaumont | 30 | Port Arthur/Beaumont; energy corridor | Energy-corridor lanes | Low |
| Pasadena, TX | drayage Pasadena TX | 20 | Adjacent to Bayport; industrial belt | Minutes from terminals | Medium |
| Pearland, TX | trucking Pearland | 20 | South Houston suburb | Local same-day | Low |
Tier 3 · 9 markets
| Market | Local keyword | Vol/mo | Port / rail / trade context | Differentiator | Competition |
|---|---|---|---|---|---|
| Katy, TX | trucking Katy TX | 20 | West Houston DCs | DC delivery coverage | Low |
| Sugar Land, TX | trucking Sugar Land | 20 | SW Houston corporate base | Local coverage | Low |
| El Paso, TX | drayage El Paso | 90 | Border trade hub; long-haul lane | Cross-trade + long-haul | Medium |
| Oklahoma City, OK | trucking Oklahoma City | 110 | Multi-state lane from Houston | OK lane coverage | Medium |
| Tulsa, OK | trucking Tulsa | 70 | NE Oklahoma freight | Multi-state capacity | Low |
| Little Rock, AR | trucking Little Rock | 70 | Arkansas distribution lane | AR lane coverage | Low |
| Shreveport, LA | trucking Shreveport | 40 | NW Louisiana corridor | LA corridor lanes | Low |
| New Orleans, LA | drayage New Orleans | 90 | Port of New Orleans; Gulf trade | Multi-port Gulf coverage | Medium |
| Baton Rouge, LA | trucking Baton Rouge | 50 | Port of Greater Baton Rouge; petro | Petro/industrial lanes | Low |
Section 07 · Measurement
KPI targets
25 KPIs across five categories, each with phased 1 / 3 / 6 / 12-month targets. Baseline and current values get set at kickoff — these are the directional starting points.
Organic Traffic
| KPI | Tool | M1 | M3 | M6 | M12 | Notes |
|---|---|---|---|---|---|---|
| Organic sessions / month | GA4 | 150 | 400 | 900 | 2,000 | From near-zero baseline |
| Organic traffic % of total | GA4 | 10% | 20% | 35% | 45% | Shift off referrals only |
| New organic users / month | GA4 | 120 | 320 | 720 | 1,600 | — |
| Top landing pages by organic | GSC | 3 | 6 | 10 | 15 | Service + city pages |
| Organic CTR (search) | GSC | 2.0% | 2.8% | 3.5% | 4.5% | Improve titles/meta |
Keyword Rankings
| KPI | Tool | M1 | M3 | M6 | M12 | Notes |
|---|---|---|---|---|---|---|
| Keywords in top 3 | DataForSEO | 2 | 8 | 20 | 40 | Local + service terms |
| Keywords in top 10 | DataForSEO | 8 | 25 | 60 | 120 | — |
| Keywords in top 50 | DataForSEO | 40 | 120 | 260 | 450 | Tracked set |
| Featured snippets won | DataForSEO | 0 | 2 | 5 | 10 | FAQ schema pages |
| Avg. position (tracked set) | DataForSEO | 45 | 30 | 20 | 12 | Lower is better |
Conversion
| KPI | Tool | M1 | M3 | M6 | M12 | Notes |
|---|---|---|---|---|---|---|
| Quote requests from organic | GA4 + CRM | 3 | 10 | 25 | 55 | Primary conversion |
| Organic → quote conv. rate | GA4 | 2.0% | 2.6% | 3.2% | 4.0% | Quote-form CRO |
| Blog → email capture rate | GA4 | 1.0% | 2.0% | 3.0% | 4.0% | Lead magnets |
| City-page conversion rate | GA4 | 1.5% | 2.2% | 3.0% | 3.8% | Localized CTAs |
| Driver applications / month | CRM | 2 | 6 | 12 | 20 | Recruiting funnel |
Technical SEO
| KPI | Tool | M1 | M3 | M6 | M12 | Notes |
|---|---|---|---|---|---|---|
| Core Web Vitals — LCP | PageSpeed | <3.0s | <2.5s | <2.5s | <2.0s | Target <2.5s |
| Core Web Vitals — CLS | PageSpeed | <0.15 | <0.1 | <0.1 | <0.1 | Target <0.1 |
| Crawl errors | GSC | <10 | <5 | 0 | 0 | Fix NAP + redirects |
| Indexed pages | GSC | 20 | 35 | 45 | 60 | Full site indexed |
| Referring domains | DataForSEO | 5 | 15 | 35 | 70 | Local + directory links |
Content
| KPI | Tool | M1 | M3 | M6 | M12 | Notes |
|---|---|---|---|---|---|---|
| Blog posts published | CMS | 5 | 11 | 16 | 24 | Per Content Plan |
| Avg. time on page (blog) | GA4 | 0:45 | 1:15 | 1:45 | 2:15 | Engagement |
| Blog organic traffic / month | GA4 | 40 | 150 | 450 | 1,000 | — |
| Pages with schema markup | GSC | 10 | 20 | 30 | 40 | Per SEO Strategy |
| Google reviews (count) | GBP | 10 | 25 | 45 | 80 | Review engine running |
Targets are directional planning starting points from category benchmarks; the live tracker (Baseline / Current) is set at kickoff. Volume/CPC figures elsewhere in this blueprint are market data, not rates.
